#YELLOWPROTEST
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CAMPAIGN TOPIC
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CAMPAIGN DURATION
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AIM
Gender equality, gender balance
26th July - 31st August 2019
To inspire and highlight the imbalance of home responsibilities and its traditional gender role to younger people.
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CAMPAIGN RATIONALE
The reason we want to work with this topic is because we see a need for change, and change that will subsequently push society toward a more equal one where more of differences will be seen and discussed.
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DESCRIPTION
Throughout a period of one month we will be publishing anonymous stories of real experiences with gender inequality in the home environment, and at the end of the capaign we will publish a series of official data related to this issue.
#surakommentarer #yellowprotest
@surakommentarer
DON’T VOLUNTEER IF…
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CAMPAIGN TOPIC
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CAMPAIGN DURATION
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AIM
Volunteering
19th November – 5th December
To raise awareness among young people of the benefits of volunteering in non profit organizations.
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CAMPAIGN RATIONALE
We experience that many young people are hard to involve in volunteering activities, we see that many young people don’t see the benefits in the long run to be active in a non profit organization in their spare time. The Swedish Agency for Youth and Civil Society (MUCF) states in their report about young people and leisure time (Fokus 14, 2018) that young people's involvement in non profit organizations has decreased the last 20 years.
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DESCRIPTION
We will implement the campaign over the course of tree weeks’ time. We start with the initial posts “Don’t
volunteer” on our social media channels and then a flashmob in our city Örebro where people will be in the city centre with big boards saying “Don’t volunteer if you don’t want to boost your CV”, “Don’t volunteer if you don’t want to increase your social network”, “Don’t volunteer if you don’t want to change the world”.
Then we will post the explanation posts, put up posters in school, have workshops in school and with youth group, post the campaign videos on the three topics on why you should volunteer and the last week we will
invite people to the event on International volunteer day (5 th of December) to explain what they can
do in different organizations.
#dontvolunteerif #awesomepeoplese
@awesomepeoplese