In the morning participants had to do a stakeholder analysis to identify potential interested stakeholders who they can partner up for the campaigns, as well as to identify their target groups. After working in their national teams, participants displayed their analyses in the training room to get some inspiration from each other’s groups.
After the morning break, the group learnt more about the importance of having a communication strategy before launching a campaign and how to consider different features such as style and tone of voice in order to convey the intended message. They worked in mixed country groups to turn ideas from negative to positive messages and have been briefed about the need of considering how messages can be conveyed strategically through the correct communication formats and channels. The group then identified different online and offline communication channels that could be used in their campaigns and wrapped up the session by evaluating which ones are the most appropriate.
The last part of the day was about getting inspiration from famous social campaigns – in national groups participants had to research and choose an activity they would like to do as part of their campaign. They also created a “wall of inspiring people” based on their research and exchanged ideas of activities with the other groups.
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